ARTWEEK LAUNCHES NEW LOGO AND STATEWIDE WEBSITE ARTWEEKMA.ORG

Mass Cultural Council, Massachusetts Department of Travel and Tourism join as Lead Champions

Boston, MA (September 14, 2017) – Presented by the Highland Street Foundation and produced by the Boch Center, ArtWeek announced the launch of a new logo and URL celebrating its statewide expansion. You can now learn more about the award-winning creative festival at www.artweekMA.org.

Due to explosive growth and demand, ArtWeek is expanding its footprint across Massachusetts. With continued support from the Highland Street Foundation and new partnerships with the Mass Cultural Council and the Massachusetts Office of Travel and Tourism (MOTT), ArtWeek will host an annual spring festival that will offer hundreds of unique creative events. This exciting transition will allow for the further development of regional hubs where ArtWeek has already been gaining traction with an expanding showcase of the state’s creative economy. The next ArtWeek festival will take place from April 27 – May 6, 2018.

“Since announcing ArtWeek’s statewide expansion this spring, the enthusiastic response from arts and cultural organizations, businesses, artists, and state agencies has been very exciting,” said Josiah A. Spaulding, Jr., President & CEO of the Boch Center. “With continued support from the Highland Street Foundation, new partnerships with the Mass Cultural Council and MOTT as Lead Champions, and with a growing network of regional organizations, we are well positioned to expand ArtWeek events in communities all across the Commonwealth.”

Launched in 2013, ArtWeek has experienced explosive growth in recent years. To date, ArtWeek has worked with more than 900 organizations and partners, held more than 1,000 unique events, and expanded into 70+ neighborhoods and towns across Eastern Massachusetts, engaging an estimated 150,000 participants.

“ArtWeek’s expansion is an exciting and unique opportunity to engage every community across the Commonwealth in participatory programming,” said Anita Walker, Executive Director, Mass Cultural Council. “We’re pleased to connect ArtWeek to our cultural partners in cities and towns across the Commonwealth to help foster new collaborations amongst our cultural organizations and creative communities.”

“We are thrilled to support the expansion of ArtWeek programming across the Commonwealth,” said Francois-Laurent Nivaud, executive director of Massachusetts Office of Travel and Tourism. “ArtWeek creates new ways for visitors to discover the cultural richness of Massachusetts while interacting directly with local artists and arts communities.”

ArtWeek works to spotlight how the creative economy is thriving in Massachusetts by offering unique, hands-on, and affordable neighborhood-based events that provide increased access to art, culture, and creativity. Through community and artistic collaborations, this award-winning festival provides experiences in dance, folk and traditional arts, fashion, media arts, spoken-word, poetry, writing, contemporary visual arts, music, opera, theater, design, film, and more.

“It has been exciting to watch ArtWeek grow and engage more people every year,” said Highland Street Foundation Executive Director, Blake Jordan. “We are thrilled with the statewide expansion, given the incredible arts and cultural resources we have across the Commonwealth.”

To learn more about ArtWeek, visit artweekMA.org.

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About ArtWeek – Presented by Highland Street Foundation and produced by the Boch Center, ArtWeek has become an annual award-winning innovative festival featuring hundreds of unique and creative experiences that are hands-on, interactive or offer behind-the-scenes access to artists or the creative process. ArtWeek was born in Boston in 2013 and has since expanded to serve communities across Massachusetts. To learn more about the festival and its growth, watch this highlight reel from last year.

About Highland Street Foundation – Since its establishment in 1989, Highland Street Foundation has donated more than $180 million to many worthy non-profit organizations. It is committed to addressing the needs and concerns of children and families primarily in Massachusetts and California specifically in the areas of education, housing, mentoring, health care, environment and the arts. To learn more about Highland Street Foundation, please visit www.highlandstreet.org.

About the Boch Center – The Boch Center is one of the nation’s leading nonprofit performing arts institutions and a guardian of the historic Wang and Shubert Theatres. As New England’s largest cultural venue, the Boch Center is home to theater, classical and popular music, dance, comedy, opera, Broadway musicals, family entertainment, and more.

Located in Boston’s historic Theater District, the Boch Center also offers a diverse mix of educational and community outreach initiatives, including the City Spotlights Leadership Program and ArtWeek; collaborates with artists and local nonprofit arts organizations; preserves historic venues; and acts as a champion for Greater Boston’s arts and cultural community. Learn more at bochcenter.org.

About the Mass Cultural Council
The Mass Cultural Council is a state agency that promotes excellence, inclusion, education, and diversity in the arts, humanities, and sciences to foster a rich cultural life for all Massachusetts residents and contributes to the vitality of our communities and economy.

The Council pursues this mission through a wide range of grants, initiatives, and advocacy for artists, communities, organizations, and schools. Mass Cultural Council also runs the Massachusetts Cultural Facilities Fund in partnership with MassDevelopment. For more information, please visit www.massculturalcouncil.org.

About the Massachusetts Office of Travel and Tourism
MOTT’s mission is to promote Massachusetts as both a leisure and business travel destination for domestic and international markets and to contribute to the growth of the Commonwealth’s economy. MOTT works closely with 16 regional tourism councils across the state, and with larger tourism alliances such as Discover New England and BrandUSA. For more information on visiting Massachusetts, go to massvacation.com.